How to Learn What's Wrong With Your Idea
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Lesson 1. The Wrong Way to Start Creating Your First New Product (2:13)
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Lesson 2. How to Pivot When Things Go Wrong (3:47)
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Lesson 3: How to Get Back on Your Feet When You Fall Down (3:14)
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Lesson 4: How to Study A Product Category to Create a New Product (7:27)
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Lesson 5: Simple Ways to Test Your New Idea or Product (5:30)
Elementary Market Research
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Lesson 6: How to Find Out If Your Product Is Any Good (6:18)
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Lesson 7: Why You Need to Look for What Is Wrong With Your Big Idea (3:27)
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Lesson 8: Simple Market Research to Get You Started (4:37)
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Lesson 9: How Attribute Listing Helps You Create New Products (6:03)
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Lesson 10: A Fun Game That Makes A Point About Bad Products (2:52)
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Lesson 11: Another Simple Way to Test Your Idea (3:28)
How to Improve Your Product
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Lesson 12: Be Clear About Your Product's Features and Benefits (6:18)
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Lesson 13: Match Your Product's Benefits with the Right Prospects (8:48)
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Lesson 14: How to Use Our Unique Idea Generator to Improve Your Product or Create New Products (8:08)
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Lesson 15: How the Three Circles of Pain Help You Judge Your Product's Marketability (7:03)
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Lesson 16: How Engaging the Senses Helps You Create Better Products (7:46)
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Lesson 17: How Unique Form Can Differentiate Your Product and Make it Stand Out (7:26)
How to Make Your Product Satisfy Human Needs
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Lesson 18: How Understanding Human Needs Helps You Create Better Products (9:46)
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Lesson 19: How to Position Your Product According to Human Needs (10:44)
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Lesson 20: More Positioning Your Product Based on Human Needs (5:45)
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Lesson 21: How to Discover a Problem and Design a Solution (5:44)
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Lesson 22: How to Use Simulation Scenarios to Help You Design Your Product (5:34)
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Lesson 23: Pitching a Product to Appeal to Your Customer's Human Needs (7:41)
