How to Protect Your Creative Work

Using Patents, Trademarks and Copyrights

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This short course will give you a basic grasp of intellectual property and what legal protection can do for your bottom line.

Regardless of whether you want to start a company and take your product to market yourself or license it, this course will help you understand how to get the full value out of your creative work.

In this course, you’ll discover what kind of intellectual property protection you need and about how much it costs.

You will learn how much intellectual property attorneys typically charge for their services and how to find the right kind of attorney near you to help you navigate the process.

You'll learn the value of trademarks and copyrights and why your product name and shape may be more important than the product itself.

Your Instructor

Dennis Green & Mary Lou Green
Dennis Green & Mary Lou Green

Dennis and Mary Lou Green are coauthors of the #1 Amazon Best Seller, Shark Pitch: How to Make a Retail Shark Sit Up and Beg to Buy Your Product. It reveals their simple Three-Step Pitch disclosing how they invented and marketed more than 50 of their simple inventions generating $120 million in retail sales.

Shark PitchA few of their customers include: Walmart, Target, QVC, Kmart, JC Penney, 7-11, Footlocker, Home Depot, Walgreens, Bed Bath & Beyond, Bloomingdales, Nordstrom, Pep Boys, Auto Zone, Dick’s Sporting Goods, Safeway, HEB, Kroger and Whole Foods plus mail order catalogs, e-commerce sellers and thousands of retailers in the USA and 24 countries.

Their products have earned 15 patents, dozens of trademarks and hundreds of copyrights. They created their first product in 1976. Their longest running product is Sneaker Balls, air fresheners for sport shoes, gym bags and lockers, with wholesale sales averaging $2 million per year for the past 28 years. They have created such diverse products as greeting cards, novelty products, sports items, air fresheners for home and auto, air filters and games and toys.

They’ve also licensed many of their products and ideas. Dennis and Mary Lou have been married and worked together for 39 years. In 2016 they founded Big Idea to deliver online training courses for entrepreneurs and inventors to help them create and market simple consumer products.

Course Curriculum

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! But because this short course is free, we won't be paying back any money. We would like to hear from you about why you aren't happy.

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