This short course will give you a basic grasp of intellectual property and what legal protection can do for your bottom line.
Regardless of whether you want to start a company and take your product to market yourself or license it, this course will help you understand how to get the full value out of your creative work.
In this course, you’ll discover what kind of intellectual property protection you need and about how much it costs.
You will learn how much intellectual property attorneys typically charge for their services and how to find the right kind of attorney near you to help you navigate the process.
You'll learn the value of trademarks and copyrights and why your product name and shape may be more important than the product itself.
Your Instructor
Dennis and Mary Lou Green are coauthors of the #1 Amazon Best Seller, Shark Pitch: How to Make a Retail Shark Sit Up and Beg to Buy Your Product. It reveals their simple Three-Step Pitch disclosing how they invented and marketed more than 50 of their simple inventions generating $120 million in retail sales.
A few of their customers include: Walmart, Target, QVC, Kmart, JC Penney, 7-11, Footlocker, Home Depot, Walgreens, Bed Bath & Beyond, Bloomingdales, Nordstrom, Pep Boys, Auto Zone, Dick’s Sporting Goods, Safeway, HEB, Kroger and Whole Foods plus mail order catalogs, e-commerce sellers and thousands of retailers in the USA and 24 countries.
Their products have earned 15 patents, dozens of trademarks and hundreds of copyrights. They created their first product in 1976. Their longest running product is Sneaker Balls, air fresheners for sport shoes, gym bags and lockers, with wholesale sales averaging $2 million per year for the past 28 years. They have created such diverse products as greeting cards, novelty products, sports items, air fresheners for home and auto, air filters and games and toys.
They’ve also licensed many of their products and ideas. Dennis and Mary Lou have been married and worked together for 39 years. In 2016 they founded Big Idea School.com http://BigIdeaSchool.com to deliver online training courses for entrepreneurs and inventors to help them create and market simple consumer products.
Class Curriculum
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PreviewWhat is a Patent? (3:26)
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StartWhat Can Be Patented and What Cannot (2:35)
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StartThe Difference Between Provisional and Non-Provisional Patent Applications (7:58)
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StartHow Much It Costs to Patent an Invention (3:03)
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StartWhen You Should Not File a Patent Application (2:41)
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StartWhat is a Patent Search and Why You Need One (4:24)
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StartHow Design Patents Protect Your Invention (4:17)
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PreviewInvention Promotion Scams and How to Avoid Them (4:42)
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PreviewWhy Your Trademark Should Be Registered With the U.S. Patent and Trademark Office (10:20)
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StartFive Categories of Trademarks and Which Three are the Most Distinctive (7:35)
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StartWhy Descriptive and Generic Marks Can't Be Listed on the Principle Trademark Register (7:41)
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StartHow Trade Dress Can Protect Your Brand and Your Product (10:37)
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StartWhich Trademark Class Your Mark Belongs in and Why it Matters (5:05)
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StartExotic Trademarks and Why They are Valuable and Yet Hard to Register (7:40)
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StartHow to Spot and Avoid Tricky Trademark Solicitation Scams (7:28)
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StartSeven Reasons to Hire an Attorney to File Your Trademark Application (11:32)